The Process For Building Good Links



Most people overcomplicate link building. Some aspects are rough but the process itself is simple. One of the most complex aspects is campaign execution. It takes a long time to research and locate good sites. Establishing a good working relationship is generally extremely frustrating. Most people find linking the hardest part of SEO or search engine optimization because cooperation from others is necessary. Sometimes link building is dull and other times it is a lot of fun. It takes hard work, researching niches and industries and finding new content ideas.

The most common reasons for overcomplicating the process are believed to be anxiety and requiring tools. The most basic concept is if an individual would click on a specific type of link. This determination does not require metrics, fancy tools or a lot of analysis. Simply take a good look at the website and decide if the link would be a good fit. Broken links are one of the most difficult types. Tools are required or time is wasted. A tool can locate the broken link. Then the webmaster can be contacted to use a different link. All that is required is a thank you and the process is completed.

Most people believe promotion and content creation are not easy. This requires technique, money, planning and a great designer or writer. The coordination and logistics can be rough but the concept remains simple. People will link to content they like. A link does not have to have great metrics to be relevant. A person can be an excellent link builder without requiring a lot of metrics or tools. The idea is to locate a site that looks right, send out an email and gain a link. Some bosses are more interested in the numbers. They want to know how difficult the process was because they feel this justifies the charge.


The biggest complication is within the creative process. It is hard to think up new ideas for building links. The problem is individuals become frustrated, experience burn out and quit. The top priority must be keeping the creativity and interest going. Brainstorming sessions can help with the tedium. It is important any new team members receive proper training. Once they receive good responses from their emails the downtime is over. The average time required for a link to be secured is approximately eight hours. This may mean securing a link every day, no links for several days or five links in a row. Each link acquired will have taken roughly eight hours.


It is very difficult to figure out how long it takes to acquire a link. Despite this the process is definitely necessary. The fact it takes eight hours for an experienced individual to secure a link says a lot. Any changes made by Google will not change the eight hour time frame. A relevant link will take a person good at building links the full eight hours to secure. It really is not necessary to use tools to build links. Tools tend to make the process more complicated and add more time. Tools are not required to build good links. The process for building links is actually very straight forward and always has been. Even though certain parts are tough there is no reason to overcomplicate the process.

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